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Abby Road Email
Abby Road Editing Process
  • Email Coding
  • Photogrpahy
  • Adobe Lightroom
  • Adobe Photoshop

In the spring of 2017, ROAD iD launched a bright neon high visability version of tech tees. Attempting to showcase the shirts brightness, I set up a photoshoot using internal employees for models and had CEO Edward Wimmer play Sir Paul McCartney. After the initial send, we sold out of our inventory and had to cancel the resend we had scheduled a couple days later.

Abby Road Hi Viz Full Email