ROAD iD & Red Bull
Project link:Red Bull 400
For the past decade, ROAD iD has been one of the world's largest distributors in race bibs serving mainly smaller 5k races across the United States. When I was hired, designing bibs for partnerships like the Cyclocross World Championships, Biggest Loser Race Sereis, and Levi's Grand Fondo became my baby.
Last year ROAD iD formed a partnership with Red Bull and I was asked to design the bib for the Red Bull 400. It was a lot of fun playing with a brand like Red Bull and in the end everyone was very pleased with the end result. It is also incredibly rewarding to see your work shared on social media outlets.